Get ready for referrals. In this blog category, we discuss everything you need to know about generating referrals. Referrals are SO valuable. Why? Because the referrer is providing a vote of confidence by making a personal or professional recommendation, which is the ultimate form of social proof. If you provide a great customer experience, word of mouth referrals will happen naturally. Even better, a conscious effort to cultivate them will result in higher ROI. Getting this part right is all about careful selection, investment and timing. Read on and start building your referral base now…