4 key ophthalmology marketing trends for 2017
In this video, Rod Solar shares what he thinks will be the 4 key ophthalmology marketing trends for 2017, from listening to presenters and delegates from the ESCRS 2016 Congress in Copenhagen, Denmark.
Coming Soon: Online Learning Academy to Help Clinics & Hospitals Grow
Coming Soon: Online Learning Academy to Help Clinics & Hospitals Grow Laura Livesey talks from the floor of ESCRS 2016 ...
Keep an eye out for emerging weaknesses
Many small business people see growth as their pathway to success. Many want to have bigger businesses, confident in the notion that if they were only bigger they wouldn't have the weaknesses they have today. That's true, but while some weaknesses go away, others emerge.
How small can beat big
The competition. It’s something always on the lips and minds of private healthcare surgeons. Pricing, service offerings, Google adverts, and customer perks are all watched with scrutiny, yet most healthcare businesses get the whole concept of competition wrong.
Marketing to patients using video
Marketing to patients using video This post is packed with useful information about marketing to patients using video - ...
Join us in Copenhagen at ESCRS 2016!
Join us in Copenhagen at ESCRS 2016 Rod Solar invites you to join LiveseySolar in Copenhagen, Denmark for the ESCRS ...
Learning how to think irrationally
Learning how to think irrationally Economists think that since consumers are rational, they make decisions to maximise their ...
Nuffield Health Selects LiveseySolar for Customer Service Excellence Team Skills Training
Nuffield Health Selects LiveseySolar for Customer Service Excellence Team Skills Training We’re delighted to announce the completion of a pilot ...
How will you respond to the next recession?
How will you respond to the next recession? The Consumer Confidence Index is falling precipitously and economic experts far ...
Healthcare marketers must address that people are irrational
People are irrational, which is why healthcare marketers and sales people focus so much energy on framing, using psychological pricing, and reducing the fear of loss wherever possible.
