This post is packed with useful information about marketing to patients using video – you’ll definitely want to bookmark it. First, we’ll share a presentation that we first shared in Copenhagen for the ESCRS 2016 Congress. Second, we’ll share the necessary tools to get started with filming yourself or your patients using your smartphone. Finally, we’ve included two bonus tutorial videos that explain how to get the professional results by addressing lighting, composition, and sound when using smartphones for video.
The presentation: Marketing to Patients Using Video
We first delivered this presentation on motivating and marketing to patients using video, at the European Society of Cataract and Refractive Surgeons (ESCRS) in Copenhagen, Denmark in 2016. For those who were not at the event, and for those at the event who wish to see it again, we’ve created a reproduction of the live event below.
This is a list of the tools we use to film video quickly and inexpensively. We encourage you to look at these tools when setting up your own “studio” to create videos for marketing to patients. For more professional video production, contact us for a quote.
If you plan to do any filming while on the move, then the iOgrapher IOIP6 Case for iPhone 6/6S is ideal for you. This little piece of kit will also hold a microphone and lighting, and enables you to hold your phone with great stability while you film.
The Hama Star 62 Tripod with Carry Case is a light yet solid tripod that will do the job you need. Remember you can always screw your iOgrapher into any tripod (including the GorillaPod).
Dare to compare
This video is from our one of our training programs. It was filmed with two professional video cameras and only natural light. From the depth of field, you can see the cameras were at a further distance from Rod. The video was colour corrected in post-production. A microphone was placed in front and below him.
We filmed this video using only some of the tools we describe above. It was filmed on an iPhone 6 with on light on a stand to Rod’s left, in the same room as the pro video. The microphone was the Lavalier mic we note above. There was no post-production, only a trim at the top and tail of the video to clean up the ends.
How to use an iPhone for marketing to patients using video
iPhone: Watch Justin Brown of Primal Video show you how to produce professional videos for marketing to patients in 12 steps.
How to use an Android device for marketing to patients using video
Android: Watch Justin Brown of Primal Video show you how to produce professional videos for marketing to patients in 12 steps.
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We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
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