Marketing to patients using video

This post is packed with useful information about marketing to patients using video – you’ll definitely want to bookmark it. First, we’ll share a presentation that we first shared in Copenhagen for the ESCRS 2016 Congress. Second, we’ll share the necessary tools to get started with filming yourself or your patients using your smartphone. Finally, we’ve included two bonus tutorial videos that explain how to get the professional results by addressing lighting, composition, and sound when using smartphones for video.

The presentation: Marketing to Patients Using Video

We first delivered this presentation on motivating and marketing to patients using video, at the European Society of Cataract and Refractive Surgeons (ESCRS) in Copenhagen, Denmark in 2016. For those who were not at the event, and for those at the event who wish to see it again, we’ve created a reproduction of the live event below.

Resources

This is a list of the tools we use to film video quickly and inexpensively. We encourage you to look at these tools when setting up your own “studio” to create videos for marketing to patients. For more professional video production, contact us for a quote.

Microphone

We suggest at least one lapel microphone, the BOYA BY-M1 3.5 mm Lavalier Microphone for Smartphone and Canon/Nikon Camera – BlackPurchase two if you plan on doing any interviews.

Splitter

If you plan on using two microphones, get a splitter that will enable two speakers to talk into your smartphone. The Smays Extension Earphone 3-Pole 3.5mm Audio Jack Splitter Cable for Travelling Couples is ideal for this purpose.

Lights

You’ll want to get at least one of these lights to offset natural light coming from a window. If you don’t have a natural light source to complement, you may want to get two. We recommend the CN 160 LED CN-160 Dimmable Ultra High Power Panel.

Battery

A battery doesn’t come included with the lights above, so we recommend getting the DSTE® 2pcs NP-FM50 Rechargeable Li-ion Battery + Charger for the lights above. This pack comes with two batteries and a charger, so one of them will serve the needs of two lights.

Light stand

You can either have someone hold the lights or put them on your desk. For maximum flexibility however, a simple tripod will do the trick, but you may need that for your camera. To leave your tripod available for your camera (or phone) we suggest getting the Phot-R Professional Photography 2m Adjustable 4-Section Photo Studio Heavy Duty Aluminium Light Stand or two, depending on the lights you need.

You don’t need all of these stands, but each has its uses.

GorillaPod

This is the perfect mini-tripod for filming from a desk or table. The JOBY GripTight GorillaPod Magnetic Mount and Tripod for Smartphones also suits any uneven surface and is especially suited to any magnetic surface to which it will stick like glue.

iOgrapher

If you plan to do any filming while on the move, then the iOgrapher IOIP6 Case for iPhone 6/6S is ideal for you. This little piece of kit will also hold a microphone and lighting, and enables you to hold your phone with great stability while you film.

Selfie-stick

You might already have one of these devices. The Bluetooth Selfie Stick, Mpow iSnap Y One-piece Folding Portable Self Portrait Ultra Compact Extendable Monopod Phone Holder with Built-in Bluetooth is a solid piece of kit that is super easy to use. Just pair with your phone and you’ll have extended reach. While a selfie-stick isn’t the ideal device from which to film, sometimes it’s all you’ve got for the angle required, so it does the trick.

Tripod

The Hama Star 62 Tripod with Carry Case is a light yet solid tripod that will do the job you need. Remember you can always screw your iOgrapher into any tripod (including the GorillaPod).

Dare to compare

Pro video

This video is from our one of our training programs. It was filmed with two professional video cameras and only natural light. From the depth of field, you can see the cameras were at a further distance from Rod. The video was colour corrected in post-production. A microphone was placed in front and below him.

Amateur video

We filmed this video using only some of the tools we describe above. It was filmed on an iPhone 6 with on light on a stand to Rod’s left, in the same room as the pro video. The microphone was the Lavalier mic we note above. There was no post-production, only a trim at the top and tail of the video to clean up the ends.

How to use an iPhone for marketing to patients using video

iPhone: Watch Justin Brown of Primal Video show you how to produce professional videos for marketing to patients in 12 steps.

How to use an Android device for marketing to patients using video

Android: Watch Justin Brown of Primal Video show you how to produce professional videos for marketing to patients in 12 steps.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK