Keep an eye out for emerging weaknesses

Small business owners have less recognition, smaller budgets, smaller bargaining power and must charge higher prices. These are all weaknesses when compared to larger competitors.

Many small business people see growth as their pathway to success. Many want to have bigger companies, confident in the notion that if they were only bigger they wouldn’t have the weaknesses they have today. That’s true, but while some flaws go away, others emerge to replace them.

Bigger businesses have just as many problems as smaller companies do. Sometimes larger companies have more problems than smaller firms. Sometimes bigger companies have bigger problems.

Growing organisations:

  • lose their nimbleness
  • lose their family feeling as teams and individuals grow farther apart
  • have a smaller proportion of skilled people interacting with customers
  • get fatter – and, therefore, slower
  • become less focused on what made them successful
  • lose touch with their clients, and
  • allow their experience and accomplishments to slow their speed to innovate

You’ll never be able to mitigate every weakness, no matter how big you become. Instead, find leverage in recognising your emerging weaknesses and offset them with strengths.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK