Keep an eye out for emerging weaknesses
Small business owners have less recognition, smaller budgets, smaller bargaining power and must charge higher prices. These are all weaknesses when compared to larger competitors.
Many small business people see growth as their pathway to success. Many want to have bigger companies, confident in the notion that if they were only bigger they wouldn’t have the weaknesses they have today. That’s true, but while some flaws go away, others emerge to replace them.
Bigger businesses have just as many problems as smaller companies do. Sometimes larger companies have more problems than smaller firms. Sometimes bigger companies have bigger problems.
- lose their nimbleness
- lose their family feeling as teams and individuals grow farther apart
- have a smaller proportion of skilled people interacting with customers
- get fatter – and, therefore, slower
- become less focused on what made them successful
- lose touch with their clients, and
- allow their experience and accomplishments to slow their speed to innovate
You’ll never be able to mitigate every weakness, no matter how big you become. Instead, find leverage in recognising your emerging weaknesses and offset them with strengths.
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK