In order to make the most out of your training investment, it is necessary to understand which members of staff training will benefit most and should therefore make sure to attend the training session.

Our sales training curriculum covers a full range of techniques and processes that can be used in any sales interaction to maximise conversions and build a relationship with the prospect.

We have worked with medical practices of all sizes and the answer to this question is mainly dependent on how important sales are to your business. Sales training can benefit the performance of every person within your business, whether you have one person or 100 people answering calls and visiting with prospective customers. Increased personal and team performance will always have a positive impact on your business.

Our telephone sales training program consists of three stages and an additional element of customer service: pre-training, training Event, post-training, and customer service.

A UK laser eye surgery chain with clinics across the country hired us to increase their telephone sales.

We work with all different sizes and types of medical practices. Some have very detailed records and run complex customer relationship management (CRM) software. Others keep only basic information and do not track leads and conversions in any great depth.

Not all members of staff necessarily need to attend training. Some members of your team may not deal with clients at all and unless their job role is likely to change to involve customer interaction, sales training is not needed in these cases. So who needs to attend sales training?

A laser eye surgery clinic in London hired us to increase their conversion rates on the phone.

Everyone has their own definition of success, which may be in terms of measurable results or more abstract criteria. Sales training, by nature, can be evaluated in a fairly simple way and results can be measured easily in order to calculate the business impact and return on investment.

We understand that managers are busy people. When you choose to invest in sales training for your staff, it may seem like a waste of time to attend it yourself. Additionally, there seems to be a kind of misconception in the business world that managers do not need training, as the fact they achieved their position is proof that they are already knowledgeable and skilled in their area.