How big does my team have to be for us to benefit from sales training?

We have worked with medical practices of all sizes and the answer to this question is mainly dependent on how important sales are to your business.

Sales training can benefit the performance of every person within your business, whether you have one person or 100 people answering calls and visiting with prospective customers. Increased personal and team performance will always have a positive impact on your business.

Our recommended ideal number of people to attend a training session is 12, however this is just a rough guide. We have trained single individuals and group sizes of up to 50 people. You don’t necessarily need to have a large team to make sales training worthwhile.

The Impact of sales training for your team

Rather than focusing on the size of your team, consider the more important sales training criteria for success to evaluate the potential impact of training on your business:

• How many leads are you getting every month?
• How many leads are you converting into sales appointments?
• How many customers could you process and what is the gap between what you are doing now and what you could do?
• How much is every successful sale worth to you?

If your team is very small but you are getting a lot of business leads each month and your conversion rate is less than ideal, then sales training could be very valuable to your business. Training only a few people where there is room for performance improvement can provide a great return on investment.

Conversely, if you have a large team but they are already processing a large number of customers and converting a large proportion into sales appointments, the improvements resulting from training may be limited as your team is already performing well.

The value of each successful sale to your business is also an important aspect to consider. A large sale made by one well-performing sales person may be worth more to your business than many smaller sales made by various team members. If you deal mainly with high-value products and services, training just a few people could have a great positive effect on your business.