FAQ: What will my people learn at sales training?

Our sales training curriculum covers a full range of techniques and processes that can be used in any sales interaction to maximise conversions and build a relationship with the prospect.

Sales Training Course Topics:

What sales really is, and why it is important in any business where a customer has a choice – introducing sales as a form of customer service and the importance of discovering needs in order to offer the most appropriate solution. A sales process that can be used on the telephone call and in personal sales situations – our sales training process was developed through observing sales techniques in hundreds of medical practices over a 10-year period. The best practices we teach for telephone and personal sales in our training program have proven to be effective and offer an excellent return on investment for businesses all over the world. How your team should introduce themselves and your business for maximum impact – we recognise that all steps in the selling process are affected by the initial greeting and so all members of staff handling inbound or outbound calls can learn valuable techniques from sales training. How to communicate what you want your customers to do – effective sales hinge on good communication and we will teach your team how to express themselves clearly and concisely. How to open up your customers so that they will provide you with insight on their motivations and criteria – leveraging the motivations of the lead is an important step in the sales process that can have a huge impact on success rates. How to listen actively and strengthen commitment – traditional sales focuses on speaking while the customer listens but our method is customer-focused in order to learn more about the prospect. This not only improves engagement and starts to build a relationship based on trust, but also opens up opportunities for market research to glean valuable data from each sales interaction. How to make a recommendation – in our sales model, the sales person is a trustworthy and knowledgeable contact, who can provide value to the customer and advise on or recommend different products and services. How to provide options – multiple options must be presented to the customer with care to avoid possible confusion and paralysis through too much choice. How to ask for the sale – our sales technique is not pushy or aggressive. Rather we train your sales people to guide customers towards the solution that is right for them. How to overcome objections objection handling is a key skill to master for any sales person and we present a number of techniques that can be employed when the customer says “no”. How to follow up and deal with cancellations – with careful handling, cancellations don’t have to result in a lost sale. We cover methods for dealing with cancellations to keep in touch with the customer and encourage future sales.

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

GET YOUR SCORE

Find articles on:

What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Get your score

Related Posts

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

Read more

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Read more

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK