FAQ: Who needs to be at sales training?

In order to make the most out of your training investment, it is necessary to understand which members of staff training will benefit most and should therefore make sure to attend the training session.

This includes:

  1. Anyone who answers telephone calls dealing with enquiries from potential customers who want to learn more about your product or service.
  2. Anyone who meets with prospects at an appointment to discuss whether the prospect should purchase the product or service.


We offer two main types of sales training for these two different situations: telephone sales training and personal sales training.

In some cases, different individuals deal with each type of situation and there is little to no overlap. For example, you may have staff answering telephone calls who never meet with prospects at an appointment. However it is also very common for sales people to need training in both telephone selling and personal sales skills.

While it may seem logical to only send individuals to each type of training if their duties include that specific kind of activity, in fact it is usually recommended for all members of staff who are involved in any kind of sales interaction to attend the training.

A single sale is likely to involve both telephone calls and appointments and there will probably be several different people involved with it at the same time. For this reason, it is important that everyone involved understands what everyone else is doing and how they play a part in the larger context.

We advise to start with our telephone sales training course as it offers the highest return on investment and the personal selling training programme builds on knowledge acquired on this course. Although your employees who meet with prospects may not be dealing with initial telephone enquiries, it is also important for them to take part in this training for the reasons discussed above.

We also recommend managers attend training, for reasons answered in this post: Do I, as the manager, need to attend the training?


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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to double their sales, triple their profits, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK