Healthcare marketing with YouTube: Part 2/3
Healthcare marketing and YouTube. 2 ways to easily film and upload healthcare marketing videos to YouTube, and why editing is over-rated... visit to learn more
Healthcare marketing with YouTube: Part 1/3
Healthcare marketing and YouTube. Why YouTHealthcare marketing and YouTube. Why YouTube is an essential healthcare marketing channel, and the Top 5 channels for laser eye surgery & plastic surgery
Inbound marketing for beginners
Think inbound marketing on Twitter, Facebook, LinkedIn and optimising your website for search results isn't for you? Read this and think again...
Website designers: 22 tips to hire a good one
Website designers come in many colours. Here is a list of expectations that will save you loads of time and money. Read this post find out more...
Email and healthcare marketing: pros and cons
Many healthcare businesses are not taking advantage of the significant benefits afforded by direct email marketing. Know your email marketing pros and cons...
11 ways to build e-mail marketing (Part 1)
If you're starting down the road of e-mail marketing, you're going to need to build an e-mail list. In this post, I'll share 12 legitimate methods of collecting e-mail addresses for your e-mail database.
How to answer the phone
One of the simplest things you can do that makes a big difference in your customer service is to answer the phone correctly.
Should advertising cosmetic surgery be banned?
The President of BAAPS Mr. Nigel Mercer seems to think advertising cosmetic surgery should be banned, as is reported in this article appearing in the Independent. One might assume that this would affect anything that could be defined as "advertising" - which, depending on your perspective might include all communications efforts including the internet and other forms of more personalised communication (e.g. emails, letters, even possible business cards). What's your view?
LiveseySolar Research on Telephone Training in Eurotimes March 2011
LiveseySolar's telephone training featured in Eurotimes March 2011: A GOOD SERVICE. ESCRS Practice Development Masterclass attendee finds value in focusing ...
Sheffield Vision Centre exceeds targets by 46.2% (Case Study)
The Sheffield Vision Centre is a refractive surgery clinic spun-off from the Royal Hallamshire Hospital, Sheffield NHS Teaching Hospitals. Over a 12 month engagement, we helped Sheffield Vision Centre increase their conversion rates by 68%, increase their telephone conversion rates by 34%, and increase their eye surgery sales so that they exceeded first year targets by 46.2%.
