11 ways to (legitimately) collect e-mail addresses (Part 1)
If you’re starting down the road of e-mail marketing, you’re going to need to build an e-mail list. In this post, I’ll share 12 legitimate methods of collecting e-mail addresses for your e-mail database thus starting your e-mail marketing campaign.
Ask for it on the first enquiry. My recommended phone answering protocol suggests you collect e-mail addresses on the very first phone call. If done with confidence, most people will provide it without a fuss. Once you get it, you must enter it into your database immediately, ensure it’s spelled correctly, and ideally use it to send a message thanking them for the call. Whenever a customer calls you, use their e-mail address to find them in your database – it’s a unique identifier, and it provides you with another opportunity to get their e-mail address if you weren’t able to get it the first time.
Ask for it at the point of sale offering something of value. If your customers visit you, asking them for e-mail addresses in person is a must. There are many reasons you can give them (described below) to compel them to do so – ranging from filling in an information form, subscribing to your newsletter, entering a contest. Obviously, you will need to offer them something of value in return or else you won’t get many takers.
Add a pop-up to your website offering something of value. Usually, a much larger percentage of your web visitors will land on your home page than on your ‘contact us’ page. If you want to get more e-mail addresses from web visitors, create a pop-up that asks for their details on your home page. You’ll want to offer them something of value in return (a free report, a discount voucher, etc…), have them fill in as few fields as possible (first name and email suffice), and only show the pop-up on their first visit. A web designer should be able to do this quite easily. This step is important for the e-mail marketing process.
Add a form to every page of your website. With every click on your website, you’re losing visitors. Reduce their trip to one click by adding a form to every page of your website and you may see your enquiries increase. Again, the shorter the form, the more numerous the form submitters.
Add a newsletter subscriber box. A derivative of the web form above, a simple first name and e-mail address is all you need to personalise a newsletter that markets your products or services. Again, tell would-be subscribers why your newsletter is worth subscribing to.
I’ll share another 6 ways to collect e-mail addresses in my next post.
Get your Practice Marketing Score
Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.
We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
Take your practice to the next level without losing sleep, money or both!