Inbound marketing for beginners

Do you think that you’re too old, too busy, or too boring for inbound marketing on Twitter, Facebook, and LinkedIn? Think that optimising your website for search results isn’t for you?

If you’re a day over 35, you may remember that this is exactly what hard-headed business types used to say about the internet and email addresses.

Who would have thought, even 10 years ago, that entire service industries would be built around things we hadn’t even heard of at the time. Today, its easy to find companies that specialised in email marketing, search engine optimisation, paid search, social media marketing and even conversion rate optimisation.

In spite of the fact that Hubspot sends me about 3-4 emails a day about inbound marketing, I still can’t resist reading their stuff. For me anyway, that’s usually the sign of great content, so these guys certainly practice what they preach.

Every once in a while, I read a Hubspot article that does a great job at summarising where inbound marketing is going (and in my opinion: where all marketing is going). This one is called “Turning your marketing inside out” and it’s worth a read – especially for those who are still wondering: should I blog? should I tweet? should I facebook?

When I first got involved in designing websites for healthcare businesses, I used to hear: should I have a website?. 10 years later, I (thankfully) never hear that question.

My favourite quote from the article:

You might think you’re too old for this stuff. You might think you don’t have time for tweeting, posting, blogging and optimizing your search engine results. You might as well start planning your liquidation sale. There is no denying this seismic shift in the way marketing is done.

Read more…

If you’re interested in a beginner’s guide to inbound marketing, pick up Brian Halligan’s (CEO and Founder of Hubspot) excellent book: Inbound marketing.

 

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK