Growing and expanding a medical practice can prove to be a daunting task. With the ascent of digital marketing and social media, it has become increasingly crucial to have a robust online presence to allure fresh patients and foster growth in your practice. However, numerous medical professionals encounter challenges in devising efficacious marketing tactics independently. A fractional CMO (Chief Marketing Officer) may be the breakthrough solution for your practice. This post will share how to make the most of that game-changing relationship.

Shiny object syndrome (aka endlessly chasing “the new thing”) is one of the biggest challenges practice owners face and quickly leads to distraction, stress, wasted money, and staff overwhelm Use this Growth Triad tool to spend time only on those few great ideas actually worth pursuing.

The 2023 recession will be tough for ophthalmologists without a plan. Don’t focus on mere survival. Discover how you can take home more profit in 2023, despite…

Private practice owners should be 'Progressive' by pursuing a combined strategy of marketing more, expanding their asset base, and increasing efficiency. The last thing they want to do is cut labour costs.