Common challenges eye surgeons have when switching to private

Transitioning to private practice is a significant move for eye surgeons. It opens up a new world of opportunities, but also brings its unique set of challenges. At LiveseySolar, we are dedicated to helping eye surgeons grow and scale their private practices, so we understand the hurdles you face and are here to guide you through them.

1. Establishing a Strong Brand Identity
One of the first hurdles is creating a brand identity that resonates with your target audience. In the public sector, your reputation is often tied to the institution you work for.

In private practice, your personal brand is more important. It’s not just about being an excellent surgeon; it’s about how you communicate your expertise, your values, and what makes your practice better than the alternatives. This requires a deep understanding of your target patients, what they value, and how they perceive your eye care services.

2. Building Patient Trust
In private practice, patient trust is paramount. Patients are not just looking for any eye doctor; they want someone who understands their concerns, can offer the best solutions, and provide a safe, reassuring environment.

Building this trust takes time and effort. It involves consistent, empathetic communication and demonstrating your expertise and commitment to patient safety. Transparency about procedures, outcomes, and costs is key to establishing and maintaining this trust.

3. Navigating Marketing and Advertising
Many eye surgeons find the marketing aspect of private practice challenging. Understanding where to invest your marketing budget, from online advertising to local community engagement, can be daunting. It’s not just about attracting new patients but also about educating them on the value of your services. Effective marketing strategies should resonate with your target demographics, using language and platforms they are comfortable with.

4. Managing Operational Aspects
The operational side of running a private practice can be overwhelming for eye surgeons used to focusing solely on patient care. This includes managing finances, hiring staff, and ensuring compliance with healthcare regulations.

Efficient practice management is crucial for providing high-quality care while also running a profitable business. Investing in the right technology and staff training can streamline operations and improve patient experiences.

5. Ensuring High-Quality Patient Care
Maintaining the highest standards of patient care while managing the business aspects of your practice is a delicate balance. This includes investing in advanced technology for diagnosis and treatment, continuing professional development, and ensuring a patient-centred approach to care. Your reputation as a private practitioner will heavily depend on the outcomes and experiences of your patients.

6. Competing in Your Market
The private healthcare sector can be highly competitive. Standing out in a crowded market requires more than just clinical excellence. It involves identifying your unique selling propositions (USPs) and effectively communicating them to your target audience. This could be your specialised expertise in a particular procedure, your state-of-the-art facilities, or your approach to patient care. Understanding your competition and finding ways to differentiate yourself is crucial.

7. Adapting to Technological Advances
The field of eye care is rapidly evolving, with new technologies and treatment methods constantly emerging. Staying abreast of these advances and integrating them into your practice can be challenging but is essential for offering the best care to your patients. This not only involves financial investment but also continuous learning and adaptation.

Transitioning to private practice is a journey filled with challenges but also immense rewards. It offers the freedom to craft a practice that reflects your values, enables you the ability to specialise in the treatments you’re passionate about, and most importantly, makes a significant impact on your patients’ lives.

At LiveseySolar, we are here to support you every step of the way. From building a strong brand identity to navigating marketing strategies and enhancing patient care, our goal is to help you overcome these challenges and succeed in the competitive landscape of private eye care. Together, we can ensure that your practice not only survives but thrives, allowing you to focus on what you do best – helping people see the world more clearly. Get started today by taking our free practice marketing quiz and discover the constraints holding your practice back.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Nina Czerniak-Copping
Account Consultant

Hi, I’m Nina!

I work as an Account Consultant at Liveseysolar. I have a broad knowledge of marketing activities, especially SEO, strategy and paid traffic. My role is to understand the needs of our customers and ensure that they reach their goals by managing and coordinating their projects with our team.

I take great pride in being able to help our customers achieve their targets, and I firmly believe that with the right project management and teamwork, anything is possible.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod co-founded LiveseySolar and acts as a Fractional CMO and Scalable Business Advisor for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK