Unveiling the 3 Biggest Challenges for Ophthalpreneurs

At Ophthalpreneurs 2024, I heard Arthur Cummings and O Kermani reveal what keeps Ophthalpreneurs up at night. See the chart below:

Let’s dive into why these are critical and how we can tackle them head-on.

Staff Management

First place! Finding and keeping the right team takes time and effort. I’ve learned that most ophthalpreneurs would rather suffer a poor performer (for years!) than have a difficult conversation. Without the right crew, everything slows down. Mistakes happen, and customers feel it. These people cost you money. You’ll need to release them to the market as soon as possible or your best performers will learn you’re comfortable with much less.

Business Strategy and Planning

Knowing where to steer your practice is overwhelming, and it’s your number one job as an ophthalpreneur. If you want to be an actual CEO, you can’t be a surgeon doing business on the side, you must be a business person doing surgery on the side. Denying this reality keeps you time-poor. Instead, embrace reality and face it head-on. People who are more successful than you have a clearer view of reality.

Leadership vs. Management

They are different, and confusing them costs you. Poor leadership demotivates, and tight management chokes autonomy. Instead, inspire with vision, manage with compassion, and demand accountability. The balance delivers loyal followers – true believers – who respect you and your vision – and share your values.

These challenges might seem daunting, but they’re also gateways to growth and success. With a strategic approach and a dash of courage, we can transform these obstacles into stepping stones toward our goals. Let’s embark on this journey together, turning challenges into triumphs, one step at a time.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Scalable Business Advisor / fCMO

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor for its customers. Rod mentors and coaches eye surgery business CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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Erik Chotiner, MD, FACS, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK