Delivering world-class consultations is within your reach

Sometimes I wonder why anyone ever gets into the private healthcare business at all.

Healthcare businesses are extremely challenging enterprises. Imagine a business where marketing is fraught with uncertainty because the targets are almost impossible to identify. Often, they are fearful of raising their hands because it shouts out “something is wrong with me!”.

Differentiation is a massive challenge, because it relies on a customer understanding the differences between one medical offering and another. Understanding these competitive differences requires information that is often difficult to assess and compare, and in some cases, customers don’t even want to know.

Even worse, when customers do finally jump the hurdles, landing in front of you for consultations, they are often seized with fear associated with the help they seek. This fear triggers closure, self-protection, and in some cases, defensiveness.

This doesn’t happen the same way in other industries. And you’ve never been trained to deal with it.

Here is some good news for you.

I’ll be delivering a very rare MasterClass at ESCRS 2014 in London on Saturday, September 13th, 2014.

Limited to the first 50 registrants (maximum 2 from each business), I’ll share the distinctions of world-class consultations for today’s sophisticated refractive surgery buyer in this very rare workshop.

You will learn how to greet and warm-up patients, communicate their intentions, and perform an in-depth discovery, enabling them to uncover the true emotional reasons behind their patients’ interest in refractive surgery.

I will discuss the psychology of buying decisions, introducing concepts like “Dominant Buying Motive”, “Past Motivating Incidents” and “Future Motivating Events”, and much more.

Throughout this fast-paced, interactive and entertaining workshop, participants will learn a proven consultation process enabling “non-salespeople” to continually increase consultation conversion rates whilst delivering world-class customer service.

Registration will open soon through the ESCRS website, and we’ll keep you posted on how to do so when the time comes.

Seminars I’ve presented at this event in the past (Paris, Milan, Vienna, and Frankfurt) have been regularly standing room only with over 100 seats in the room.

Be ready, because spaces will go very, very quickly.

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

GET YOUR SCORE

Find articles on:

What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Get your score

Related Posts

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

Read more

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Read more

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK