Reviews are super important, as you probably already know. They can make or break your business, so you need a solid plan to get more of them. This blog post spills the beans on the exact strategies I use to help my clients crush it. I’m giving away my best, hard-won secrets – the ones that get real results.

If you’re ready to see your online reputation skyrocket, don’t miss out. Watch this video now and start stacking those reviews like a pro.

Why Reviews Matter

Reviews are great for several reasons. They help your lead acquisition, lead activation, and can even help monetise your leads. In simpler terms, they’re like the hundred golden BPs that make your practice successful. It’s one of those things you absolutely need to get right if you want to succeed.

Step 1: Gauge Patient Disposition

You don’t want to waste time asking everyone for reviews, especially those who may not already have a positive view of your practice.

Start with a one-question survey, like the Net Promoter Score (NPS) question. It asks patients to rate their experience on a scale of 1 to 10. Including smiley and frowny faces helps clarify what each score means, making responses more accurate.

Step 2: Analysing the Responses

Once you’ve sent out the survey, the responses will help you categorize your patients into three groups:

Detractors (0-6 scores): These are unhappy patients. They might not only avoid recommending you but could even leave negative reviews. It’s crucial to reach out to them directly, using a script like this:

“I saw the rating you gave us, and I’d like to see how I can help. Can you tell me more about what you experienced that led to this rating?”

Be sincere, open, and listen to their concerns. Their feedback can help you fix issues before others experience them. Take ownership of any mistakes—whether it’s a staff error or a systems issue. Remember, the buck always stops with you.

Passives (7-8 scores): These folks are not unhappy but aren’t overly enthusiastic either. You can reach out to them via phone or email, using this script:

“Hey, I saw the rating that you gave us and wanted to see how we can improve your experience. What would need to be true for you to have given a 9 or 10?”

The goal is to learn from their feedback and make their next visit even better. Sometimes, their suggestions can highlight areas for improvement that you might have overlooked.

Promoters (9-10 scores): These are the patients who love what you do, and they are your biggest advocates. Reach out to them personally and ask them this:

“What did you like best about your experience with us?”

After they share their positive experiences, you can prime them for leaving a review. Say something like:

“Many prospective patients are anxious about having this procedure. What would you say to them now that you’ve had it done?”

This helps them articulate a response that will resonate with others considering your services. And don’t forget to make it easy for them by providing a QR code that links directly to your review sites like Google or Facebook.

Step 3: Ask for Referrals

After your promoters have shared their glowing reviews, it’s the perfect time to ask for referrals. Use this script:

“I’m so glad to hear you had such a great experience. Who in your family, friend circle, workplace, sports teams, or clubs could benefit from finding out more about what we do here?”

Keep it broad and non-committal, so they can naturally think of someone. Once they identify a person, ask for their name, email, and phone number. You might even offer a small discount for their friends or family as a thank you.

Final Thoughts

This process is designed to turn your patients into raving fans and help you get more and more reviews. Remember, happy patients will gladly leave reviews and refer others, which ultimately boosts your reputation and grows your business.

If you need help generating more reviews or aren’t sure how to get started, take our Practice Marketing Assessment quiz to identify key opportunities for improvement. It will pinpoint exactly where your marketing needs improvement, including your review strategy. Alternatively, if you’d like to discuss further, book a free 15-minute compatibility call with Laura today!