Increasing telephone conversion rates can dramatically affect your gross margin

Ever heard yourself say:

  • “Need more patients for new gear.”
  • “Need more patients to grow.”
  • “Need more patients so I don’t do all the work.”
  • “Need more patients to retire sooner.”

Want more patients? Boost your phone conversion rate. Train your staff to convert well. Get more yeses.

Now, a story to show why this is big.

Two Clinics, One Street

Two clinics. Same street. Same treatments. Mr. Darnay runs Clinic A. Mr. Carton runs Clinic B. Same business, same customers. Friendly competition.

They both open their doors on day one.

Now, Mr. Carton gets an idea: “Train the phone staff. Get more yeses.”

Mr. Darnay laughs. “Pay to teach my staff to be nice? No way!”

Mr. Carton’s not sure, but he thinks, “What if they convert more?”

A year goes by.

Time to check the numbers.

Mr. Carton smiles, “Best of times!”
Mr. Darnay shrugs, “Could be worse.”

They meet. Backslaps and small talk. Mr. Carton shares his phone trick.

Mr. Darnay’s face turns sour. “Lucky duck,” he mumbles later.

He goes to bed that night, warm and snug, thinking, “Some folks are just luckier.”

**End of Story**

So, what’s the lesson?

Increase phone conversion. Train your people. It’s not luck, it’s smart. Don’t be like Mr. Darnay. Be like Mr. Carton. Make your best times now. Invest in training. It’s not foolishness. It’s growth. It’s success. Make your own luck.

NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people through vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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Erik Chotiner, MD, FACS, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod co-founded LiveseySolar and acts as a Fractional CMO and Scalable Business Advisor for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK