Ever heard yourself say:

• “Need more patients for new gear.”
• “Need more patients to grow.”
• “Need more patients so I don’t do all the work.”
• “Need more patients to retire sooner.”

Want more patients? Boost your phone conversion rate. Train your staff to convert well. Get more yeses.

Now, a story to show why this is big.

Two Clinics, One Street

Two clinics. Same street. Same treatments. Mr. Darnay runs Clinic A. Mr. Carton runs Clinic B. Same business, same customers. Friendly competition.

They both open their doors on day one.

Now, Mr. Carton gets an idea: “Train the phone staff. Get more yeses.”

Mr. Darnay laughs. “Pay to teach my staff to be nice? No way!”

Mr. Carton’s not sure, but he thinks, “What if they convert more?”

A year goes by.

Time to check the numbers.

Mr. Carton smiles, “Best of times!”
Mr. Darnay shrugs, “Could be worse.”

They meet. Backslaps and small talk. Mr. Carton shares his phone trick.

Mr. Darnay’s face turns sour. “Lucky duck,” he mumbles later.

He goes to bed that night, warm and snug, thinking, “Some folks are just luckier.”

**End of Story**

So, what’s the lesson?

Increase phone conversion. Train your people. It’s not luck, it’s smart. Don’t be like Mr. Darnay. Be like Mr. Carton. Make your best times now. Invest in training. It’s not foolishness. It’s growth. It’s success. Make your own luck.