Good Communication Improves Employee Morale

A recent survey by US staffing agency, Accountemps found that one third of HR managers cited communication issues as the main cause of staff morale issues.

Communication was also the most popular solution to the problem of low morale, with 38% of managers stating that communication, over monetary and other rewards, was the best remedy to poor morale at work.

It’s easy to turn to incentives such as days off, recognition programs and monetary bonuses in an attempt to boost staff morale, but if there is a fundamental lack of clear communication between managers and staff, these quick fixes are unlikely to have any long term effect on staff attitudes.

Employees like to feel that their superiors are honest and transparent and that they are kept in the loop in terms of the overall plans of the company. This is particularly important in the recent tough economic times, when threats of redundancy and water-cooler gossip has the potential to be incredibly damaging to staff morale.

The need of a good communication system

Good companies not only need to recognise that an effective top-down communication system should be in place to pass information from senior staff to employees; but also realise that every team member may have an important contribution to the company, however low-level their position, and must be given adequate opportunity to express this.

Managers need to be approachable and be willing to listen to employees as well as enabling the sharing of information across the team. It is important that every team-member’s voice is heard and that effective systems are in place to enable this, whether it is through staff meetings, focus groups, emails, company intranet or an open-door policy for senior staff members.

Why money doesn’t have an effect on staff morale

Rewards can be nice but it is important not to rely on them as a way to improve morale. Rather money should be used scarcely as a way of thanking employees, rather than relied on as an alternative to building a strong culture of clear and transparent communication.

Indeed, there’s evidence that money doesn’t motivate employees in the way many of us may assume and in some cases, offering bonuses can actually have a detrimental effect on performance.

The ability to communicate effectively should be an integral part of any manager’s skill set, but communication skills do not come naturally to everyone. Luckily, this is something that training can help with and we put communication at the centre of everything we teach in our training sessions.

(NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

About the author

Rod Solar
Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

GET YOUR SCORE

Find articles on:

What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Get your score

Related Posts

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded eye surgeons double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod Solar co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

Read more

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Read more

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK