How to get your patients to give you video testimonials
Another way that you can use video is to get your patients involved with patient testimonials.
We have a DIY kit that we put together for clients to help them do this.
We can help you set up a little area or room if you have the space where you can be ready at any moment to grab patients and capture those first-day post-op reactions on camera while they’re excited. This helps you collate a broad portfolio of patient testimonials that you can then pop all over your website to demonstrate the patient journey. This will really add value to your website.
How a patient video testimonial over Zoom generated hundreds of new patients on Facebook
Let me tell you a little story of one surgeon we work with who had a patient who filmed one of the best patient videos that I’ve ever seen for their website and social media.
The patient’s name is Jordan. She’s a celebrity in Brisbane, Austarlia, and she had laser eye surgery.
Shortly after her procedure, I got in touch with her. We got on a Zoom call, and we filmed the whole thing over Zoom.
I asked her to get on her phone on Zoom in portrait mode. As she held her phone, I’m on the other side of the Zoom call, asking her several questions. I’ll share these questions with you now so you can use them. You can then post these videos on social media and watch the inquiries roll in because I’m telling you this thing works.
The questions we asked her
Question 1: What are the main problems that you were experiencing before you had eye surgery?
Here, I wanted her to tell me her before state. I wanted her to tell me all about the pain and discomfort she was experiencing with contact lenses and glasses.
Question 2: After laser eye surgery, when did you notice that it had worked? What did that feel like?
Question 3: Now let’s reflect on your journey. What would you tell other people about laser eye surgery? Should they be scared? And what would you advise?
We then took this video and cut it up into the very best bits. From these bits, we produced a one-minute video. We added subtitles and posted it on social media.
It went like gangbusters and it’s got over 34,000 views on Youtube as a write this.
I’m telling you, the reason it works is that it’s native. And what I mean by that is it’s just filmed in portrait mode on an iPhone. So it looks like a real person just took to social media and said something amazing about your service.
That is the stuff that is most believable on social media. So try that. And if you need some help, give us a ring.
How to use video with paid traffic campaigns?
Finally, there’s a lot that you can do to augment your paid traffic. We’re seeing really interesting things happening with patient testimonials and also influencers. They don’t even need to be massive influencers. Just asking them to document their journey in stages can be really powerful if they have a following on social media. You can then use that video on Instagram or youtube and start driving traffic to your website.
It’s so simple but will have an incredible effect on your funnel.