
How giving more and selling less will FILL your practice
How giving more and selling less will FILL your practice: the proven strategy successful surgeons use to attract endless streams of ideal patients.
Give, give, give, give, give (every day ad infinitum) —and only engage in a sales conversation when someone raises their hand and says, “I’m interested.”
Think about it: most surgeons worry that growing a practice means pushing offers or discounts to fill up the calendar.
But here’s the truth: that burns trust with your audience. Instead, focus on giving value upfront—free consultations, educational content, webinars, patient stories, free advice—without asking for anything in return.
This is the long game. It takes patience. You show up with consistent value, answering questions, solving problems, and being there when they need information.
Over time, you build a community that knows, likes, and trusts you.
When someone is ready, they’ll come to you. No chasing. No convincing. The sale is easy because they’ve already decided you’re the expert they want to work with.
By the time they raise their hand and say, “I’m interested,” they already know who you are and what you can do for them.
In the end, you save time, only working with ideal patients and referral partners who value your expertise, while growing a loyal patient base that trusts your practice.
Apart from actually “doing the work”, this is the MOST effective way to spend your time and grow your business sustainably.
NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.
About the author

Rod Solar
Founder & Scalable Business Advisor / fCMO
Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor for its customers. Rod mentors and coaches eye surgery business CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK