How to use Branding Effectively in Social Media
OK, so you know you’ve got to get on social media. Who doesn’t, these days!
One of the key marketing considerations in social media is whether your brand logo and ethos are properly embedded into each social media site you use. I’m going to give you a brief overview about how to do this properly, as well as helping you communicate with prospects effectively to increase your credibility. Here at LiveseySolar, we strive to prove the benefits of quick return marketing i.e. Google AdWords, but we also want to demonstrate the importance of brand marketing and good customer service through social networking.
Let’s get started!
Firstly, I would advise creating a Gmail account that you use for all social media sites. This will create a centralized system where all emails relating to social media can ben kept. This email account allows your incoming messages to be dealt with quickly and filed all in one place. Using one account prevents emails from being overlooked, which can result in poor customer service. It also allows you (or anyone on your team) to respond to comments that could impact a brand’s reputation, and answering in the “company name”.
It’s important that every social media site you use including Twitter, Facebook, Google+, YouTube, Flickr and Slideshare looks professional, organized and reflects your company branding and communications in the right way. Lets take Twitter for example: In essence, it puts a personal face on your business and helps you stay on top of trends. It helps you to get regular feedback, track what people are saying and address problems. It also provides a means to connect to people who share your interests and helps you prove to customers that you care enough about the industry and their comments to take an active interest!
So how do I get set up?
Create a new company Twitter profile, link your twitter page to your company website and add the twitter logo to your website and signature.
What should I talk about?
Share relevant links and resources you find, information about your business and industry to show you are an expert in your field. Also, aim to reach out to people who use your services and make a list of your customer base to see if they are on Twitter. Remember: Tweet daily, but don’t talk about your own services too much! You want to seem knowledgeable, not arrogant!
It’s important to realise that each social media site will also attract different users. You’ll need to modify the way you respond to each unique customer group accordingly. Facebook usually attracts ‘friends’ of the company, or people you have build up rapport with. Try to respond to comments using their first name to highlight this relationship. Google + on the other hand is typically a hotbed for tech luminaries, marketers and businesses so I would consider taking a more professional stance.
Finally, ensure that all sites are correctly branded and link directly back to your website. Using social media is an additional way to bring the prospect back to your website. Therefore use links in your answers to questions in order to bring the prospect back to your site again and again!
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK