Michael worked on Internet marketing and copywriting at Liveseysolar. In the following testimonial, he shares his unique experiences.
“An internship at LiveyseySolar is a valuable experience learning new skills daily. One of the main focuses of the internship, based in London, is internet marketing. It is important for us to make sure that our clients are well represented on the internet and have top rankings on google.
One of my roles to accomplish this would be to write informational blog posts for our clients. By writing blog posts, we are able to increase the credibility of our client as well as reach new audiences and engage them.
Writing blog posts is essential for internet marketing because it can attract fresh clients as well as customers for current clients. To reach new audiences I implement the use of primary keywords and make sure that they exist in every blog post.
For example, when potential customers search “top eye specialist” then that blog will hopefully appear on the front page of google allowing our client to be one of the top choices.
Another responsibility with internet marketing would be the email aspect of marketing. My responsibility is to draft email newsletters for our subscribers to keep them up to date with the latest news in the healthcare marketing world.
It is important to retain customer loyalty and the newsletters provide a chance to connect with people and diffuse our ideas.”
“One of the many benefits of having an internship in London is the atmosphere surrounding the office. Great views of Tower Bridge and the Shard are constant distractions every day.
Furthermore, loads of cafes and sandwich shops surround the area offering a diverse amount of lunch options. Lastly, with a great location near the river Thames, it is always nice on a warm summer day to go to a pub along the river and have a casual drink and interact with coworkers in a social setting.”