“My internship in London at LiveseySolar Practice Builders has provided me with an invaluable opportunity to gain insight into the competitive healthcare business field, especially in terms of learning how to aid healthcare companies in boosting their conversion rates from visitors to clients through two mediums: sales training and internet marketing.
LiveseySolar consults with a variety of private healthcare practices to track and improve a company website’s credibility, popularity, and accessibility to the target audience in order to increase their overall sales.
During my time interning at LiveseySolar with the team, my projects have been centered around search engine optimisation (SEO) for internet marketing. Using techniques geared towards this goal, I monitor how the most popular keyword searches relate to the target of interest: impact on the ranking of a website on search engines.
By tracking this information on a daily basis, I am able to see how the accessibility of the company’s website can play a role in improving or hindering their ability to obtain visitors and retain them.
In addition to tracking and analysing SEO data, I have also spent a significant amount of time working on improving current sales training programs put in place for patient care coordinators.