How to quadruple the size of the laser eye surgery market

In this post, we show how laser refractive surgeons who capitalise on the presbyopic market opportunity can access a market that is four times the size of the current market for traditional laser eye surgery. If that interests you, read on.

The chart below shows the number of LASIK surgeries (in thousands) surgeons performed in Europe from 2004 to date. It also indicates projected numbers from 2016 to 2020.

LASIK surgeries in thousands 2004-2020

Most observers would agree that when compared to the heyday of 2004 to 2007, the curve that follows looks relatively flat.

How can you – as a laser eye surgeon – stimulate growth?

Laser manufacturers have tried by introducing improvements to traditional LASIK, like wavefront-guided procedures, femtosecond laser flaps, and SMILE. Results improved. Complication rates declined. Today, LASIK is as safe and effective as its ever been.

As you can see, however, consumers have responded tepidly. We’re still not seeing the growth we all so optimistically imagined would continue from the mid-2000s.

What’s going on?

We think we’ve identified the problem – every advancement in laser refractive surgery has had one thing in common. We’re optimising a procedure for only one market segment – people with refractive errors – like shortsightedness, longsightedness and astigmatism – that dislike their glasses and contact lenses enough to opt for laser eye surgery. So far, we estimate 30 million people have had LASIK. That sounds like a big number, but considering how many people have shortsightedness – that’s 0.1% or 1 in 1,000 worldwide. That’s an exceedingly small penetration rate.

Since ZEISS introduced SMILE in 2010, it has offered a glimmer of hope. Surgeons have since performed over 1 million procedures, and today ZEISS claims that over 10% of global laser vision correction procedures are SMILE. While worth celebrating, there is still a long way to go for laser vision correction to go mainstream.

Imagine opening the door to a market 4 times the size

With refractive surgery for presbyopes (e.g. PRESBYOND ™), however, we’re looking at opening a whole new market.

We presented a 10-minute talk to a group of over 350 surgeons at the ZEISS ERLS 2018. In it, we explained the 3 reasons we think the presbyopic market is ripe with opportunity. And, we showed how laser refractive surgeons who capitalise on this opportunity could access a market that is five times the size of the current market for SMILE and four times the current market for traditional laser eye surgery.

To get exclusive subscriber-access to the video… subscribe!

While we wait for ZEISS to release the official video, we’ve recorded a version of this talk for subscribers to our blog. Just sign-up as a blog subscriber, and we’ll send you this video as part of our subscriber exclusive content by Friday, July 22, 2018 (you do have to confirm that you’re ok to get e-mails from us).

Get our newsletter: Best Practice

What smart medical practice owners and marketers read weekly

Sign up now!

Why subscribe?

If you like our content but feel too busy to remember to keep coming back to our blog just in case we’ve published a new post, subscribe and you too will receive weekly notifications linked to relevant and timely advice about how to build the practice and life you’ll love. We’ll also throw in some subscriber-exclusive content that will enable you to stay ahead of the competition. We’ll keep your email address private and you can unsubscribe at any time.

Subscribe and get:

  • Powerful tips in succinct and timely articles
  • Insightful interviews that educate and inform
  • Useful videos that show you how to grow your practice
  • Invites to interactive webinars that teach real-world techniques
  • Case studies that show you how we reliably grow your colleague’s practices
Sign up now!

Do you use Facebook?

Like and follow our Facebook Page HERE to grow your private healthcare clinic with hundreds of other healthcare marketers.

If you enjoyed this post, you can also get updates from us. We’ll send email updates about new posts, and tips and tricks to build the practice and life you love. Just sign-up as a blog subscriber and you’re good!

Can I make a tiny request?

I know most people don’t share blog posts because they feel that us bloggers don’t need their “tiny” social share. But here’s the truth…

We built this blog piece by piece, one small share at a time, and we will continue to do so. So, thank you so much for your support, dear reader.

A share from you would seriously help a lot with the growth of this blog. It won’t take more than 10 seconds of your time. The share buttons are right here. 🙂