Rhinoplasty Clinic in Guildford increase appointment conversions by 73.3%
We have just concluded our 2nd training cycle with a Guildford plastic surgery clinic specialising in rhinoplasty. The focus of this training was on personal sales (consultation sales training).
Prior to the training the team were converting 45% of their appointments (without deposits). This number isn’t bad, but the leaders of the clinic felt that their offering was unique and compelling enough, that they could do better than converting one of every two appointments. Further, the team was only scheduling dates, not collecting deposits on treatments. We all felt that collecting deposits would help make sure there is more follow-through, fewer cancellations and greater overall conversion rates.
We spent two days with the clinic’s staff to instruct and role-play successful consultation scenarios. This led to a significant amount of re-learning of how to conduct consultations, including the steps involved, the people participating, the questions being asked, and the expectations being made. We also spent a considerable amount of time practicing handling objections.
12 weeks after training, the team is converting 78% of their appointments (without deposits) which represents a 73.3% percent increase. Additionally, they are converting 64% of their appointments with deposits on a £7000 procedure. Previous to the training, they had not asked for or received a deposit at an appointment.
These are terrific improvements that they can feel very proud of. As a result, they have booked considerably more business in the last 3 months than they would have if they had not done the training. They have needed to increase surgery availability as a result of the increase, and now have a waiting list exceeding 3 months. The benefits of these improvements should continue well into the future.
The clinic’s return on investment is 7.23 within 3 months. What this means is that they have paid for the training 7.23 times over with the incremental gains from the training in three months.
Here’s Clinical Nurse Emma’s view of our training minutes after she completed it:
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Rod Solar co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
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Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
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