Using Google Analytics to monitor website and internet marketing performance
If you are planning to build or manage a website, you need to know what’s happening on it to make informed decisions. You can’t intelligently manage what you don’t measure; and this early warning system for your business will help you monitor your conversion rates and improve them over time.
If you haven’t installed, or do not use, web analytics software, this post should help introduce you to the basics of Google’s free web analytics application: Google Analytics.
Why you should watch this video if you’re responsible for marketing in your business: It is a short introduction to the interface and highlights most tools that business owners might need to use without getting overly technical. If you need any help installing Google Analytics on your website, just give us a call and we’ll be happy to help you.
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Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK