Using Google’s Keyword Trending tools to better target your search marketing
Receiving several hundred million queries each day, it is a known fact that Google’s web search is the most popular and widely used search engine in the World Wide Web.
Understanding how people search, what people search for, and when people search can be crucial information in marketing effectively to your online audience when drawing interested traffic to your website and ultimately generating those necessary enquiries.
There are some extremely powerful tools available, and when used correctly, they can help you achieve your objectives for effective search engine marketing.
Stuck for keyword ideas? Learn how to use the Google Keyword Tool
Google rewards relevance and quality; the idea is to think like your customers when selecting keywords. How might your customers search for your product or service? The keyword tool can help you become unstuck for keyword ideas. The tool provides plenty of suggestions for new keywords, and also helps identify negative keywords. Watch this video tutorial to learn how to use the tool.
More relevant keywords on your website, means more relevant traffic to your website. This in turn results in better ranking of your website on search engines leading to the knock on effect of more traffic.
Time your search engine advertising more effectively by keeping an eye on Google Trends
Hot searches provide a snapshot of searching public’s collective mind by viewing the fastest-rising searches for different points of time.
The frequency of many search terms online and through Google has reached such a volume that they may indicate broader economic, social and health trends. The data about the frequency of the use of search terms on Google (Google Trends / Google Insights for Search) have been shown to correlate with flu outbreaks and unemployment levels and provide the information faster than traditional reporting methods and government surveys.
Learn how to use Google trends by watching this video tutorial. By using the Google trending information, you can have an considerably better chance of ranking higher in the search engines by timing your content publishing with what the public are searching for. In turn, increasing your ability to gain ‘interested traffic’ to your site. This is especially pertinent to paid search campaigns.
We are specialists in healthcare marketing and enjoy considerable advantages due to our over 10 years of experience in understanding what your visitors are looking for when they’re seeking medical or healthcare information online.
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We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
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