We’re biased. This is maybe a more complex question for us to answer, but what do people say about LiveseySolar?
We listen first and talk after – we diagnose before we prescribe
I would start with that we listen, and we get to know a practice. We diagnose, if you will before we prescribe. So I’d say that’s probably the number one principle that we operate on when we first meet a practice, is we can’t tell you what to do if we don’t know who you are, what your goals are, how long have you been in business, what do you have in place already.
There is no magic pill in marketing. So I think that’s probably one of the things that we hear first is that “Oh, you listened to us. You got to know us.” What else do people most commonly say about us?
We’ve learned a LOT about refractive surgery marketing – enough to be experts.
Well, I’d say one of the benefits of listening is that you learn a lot, and over time you get a chance to learn a lot about a particular thing. And we’ve been listening for the last 20 years, specifically to people who do what you do. And I don’t just mean run clinical practices; I mean run eye care practices, laser eye surgery, cataract surgery, all sorts of ophthalmology practices. And when you’re able to listen to people for that long, and the specific problems keep bubbling up again, and again, and again, well, that’s in part what makes you qualified to prescribe any advice. Because if you don’t know what problems look like or how they manifest and how to solve them in the past, based on trial and error, well, you can’t claim yourself as an expert in anything. So that’s one thing that I would say is that people often consider us experts as a consequence of listening.
We follow a structured approach – we don’t make it up as we go along.
I think that listening took us because we worked with many practices and started to see trends. And so that listening allowed us to create a very structured approach to working with practices. So we’ve developed a blueprint for what a funnel looks like for an ideal clinic? And looking through that lens at a clinic allows that recipient to see, “Oh, okay. I’m good at closing people at the consultation. I’m very, very good medically. But actually, it turns out that while I have this amazing value, I’m, for example, paying a lot of money, getting people to my website, and they all take off like nothing’s happening. I’m spending all this money on marketing; I’m spinning my wheels. I can’t get traction.”
So having that blueprint allows us to put on these glasses and look at a practice and have a structured approach to say, “Okay, here’s your pinpointed problems. And this is where the money is escaping your practice, escaping your business.” So I think that structure is something people often tell us they appreciate.
We’ve successfully applied our approaches around the world.
One of the things that we’ve been able to apply that structure in is across a wide variety of different practices across the world. So that’s another thing I would say that people link up with us is our international expertise. So we’ve worked with practices in the US, Australia, Canada, the UK, Europe, the Middle East, even as far as China. So we’ve applied the systems and processes that we’ve learned by listening and systematically applying trial and error processes to the point where we develop a blueprint that works.
And we’ve applied that in lots of different variety of situations, regardless of the market. And I think that’s one of the things that also holds up to some sense of reliability that you can trust that wherever you are in the world, there’s an excellent chance that we’ve done what you’ve done, and what we do can apply to improve what you do where you are.