What’s the LiveseySolar difference?
We’re biased. This is maybe a more complex question for us to answer, but what do people say about LiveseySolar?
We listen first and talk after – we diagnose before we prescribe
I would start with that we listen, and we get to know a practice. We diagnose, if you will before we prescribe. So I’d say that’s probably the number one principle that we operate on when we first meet a practice, is we can’t tell you what to do if we don’t know who you are, what your goals are, how long have you been in business, what do you have in place already.
There is no magic pill in marketing. So I think that’s probably one of the things that we hear first is that “Oh, you listened to us. You got to know us.” What else do people most commonly say about us?
We’ve learned a LOT about refractive surgery marketing – enough to be experts.
Well, I’d say one of the benefits of listening is that you learn a lot, and over time you get a chance to learn a lot about a particular thing. And we’ve been listening for the last 20 years, specifically to people who do what you do. And I don’t just mean run clinical practices; I mean run eye care practices, laser eye surgery, cataract surgery, all sorts of ophthalmology practices. And when you’re able to listen to people for that long, and the specific problems keep bubbling up again, and again, and again, well, that’s in part what makes you qualified to prescribe any advice. Because if you don’t know what problems look like or how they manifest and how to solve them in the past, based on trial and error, well, you can’t claim yourself as an expert in anything. So that’s one thing that I would say is that people often consider us experts as a consequence of listening.
We follow a structured approach – we don’t make it up as we go along.
I think that listening took us because we worked with many practices and started to see trends. And so that listening allowed us to create a very structured approach to working with practices. So we’ve developed a blueprint for what a funnel looks like for an ideal clinic? And looking through that lens at a clinic allows that recipient to see, “Oh, okay. I’m good at closing people at the consultation. I’m very, very good medically. But actually, it turns out that while I have this amazing value, I’m, for example, paying a lot of money, getting people to my website, and they all take off like nothing’s happening. I’m spending all this money on marketing; I’m spinning my wheels. I can’t get traction.”
So having that blueprint allows us to put on these glasses and look at a practice and have a structured approach to say, “Okay, here’s your pinpointed problems. And this is where the money is escaping your practice, escaping your business.” So I think that structure is something people often tell us they appreciate.
We’ve successfully applied our approaches around the world.
One of the things that we’ve been able to apply that structure in is across a wide variety of different practices across the world. So that’s another thing I would say that people link up with us is our international expertise. So we’ve worked with practices in the US, Australia, Canada, the UK, Europe, the Middle East, even as far as China. So we’ve applied the systems and processes that we’ve learned by listening and systematically applying trial and error processes to the point where we develop a blueprint that works.
And we’ve applied that in lots of different variety of situations, regardless of the market. And I think that’s one of the things that also holds up to some sense of reliability that you can trust that wherever you are in the world, there’s an excellent chance that we’ve done what you’ve done, and what we do can apply to improve what you do where you are.
NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.
We only want to work with practices with the potential, readiness and courage to grow.
And finally, I think something fundamental to us is that we believe in mutual fit. And you know many people say that many platitudes go back and forth about that. But really, we know now which practices will succeed with LiveseySolar and which ones won’t. And so we tell people right off the bat. And the number one attribute that we’re looking for in an ideal client for us is courage and the readiness to succeed. The willingness to understand that going up that summit, approaching that mountain, and climbing that hill of actually building your practice make no bones about it is not an easy thing, and nothing in life worth going after is easy.
We will tell you the truth even when you don’t want to hear it.
It would help if you found a partner who can work with you and tell you the truth, that it’s not easy, but that we’ll go together. So we see ourselves very much as the guide. And as the guide, we’re going to tell you the truth. If the ideas you bring to us are wrong, we’ll let you know. Maybe the next day, they’re good. But we are not, “Yes,” men. We will tell you exactly where you stand. And that’s really what people are looking for when they come to us. They want a partner. They don’t want somebody to give an order to.
So we very much appreciate, and our clients enjoy, the partnership approach that we take to build their practice together. So I’d say that that’s probably the most common thing that we hear that make LiveseySolar a unique marketing partner to work with the clinic to help them succeed.
So now it’s your turn. We’ve told you a bit of us. We’d love to hear a little bit more about you. And what we offer for that purpose is a 15-minute compatibility call. So if you’d like to give us a ring, we can set that call up easily. And you can have a conversation with one of us and discover whether or not you and we fit together.
I look forward to chatting with you soon.
About the author
LiveseySolar’s mission is to double the size of 150 cataract and refractive surgery practices. Using our proven marketing frameworks and deep market knowledge, our customers can predictably and sustainably grow their practices so that they can enjoy a healthy balance between both worlds – a successful private practice and a happy life.
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK