A few weeks ago we polled you with a single question:
“As a non-salesperson, you still have to sell your services. What, if anything, makes you anxious about selling?”
We’ll be providing our take on how non-salespeople can address some of these common anxieties about selling so you can start moving down the path towards becoming what we call a “sales hero” – this is a non-salesperson who has the knowledge, confidence and skills they need to get the sales job done well.
Today’s sales anxiety is here:
“How does one deal with deadlines/sale goals and the pressure these bring?”
My take on pressure:
You’re not going to want to hear this but… pressure, like its cousin fear, isn’t real.
“But, I feel it!”, you say – and that may be true – still, the only psychological pressure you feel is the pressure you are putting on yourself. It’s true, – to paraphrase Eleanor Roosevelt, no one, and no set of circumstances for that matter can make you feel the pressure without your consent.
The most useful thing you can do to manage the pressure you feel is to reframe it as the illusion that it is.
So why do you feel pressure then?
Pressure comes about from the feelings we create when we react to a compelling or constraining influence or an urgent demand that just has to be met.
It isn’t necessarily a bad thing. Some – lucky devils – thrive under pressure. Their motivation, concentration, and enjoyment is enhanced.
Personally, I want and look forward to, the feeling that pressure cultivates. Pressure keeps me on my toes and motivates me to rise to a challenge. In fact, I’m not sure I could get much accomplished without pressure. Whilst I am motivated by pressure, others are paralysed by it and that’s a bum deal.
So where does it come from?