5 ways to adapt your healthcare marketing to Millennials

Millennial Eye first published this article that Rod Solar wrote in their June 2018 issue titled as Multigenerational Marketing – What’s changing and how to adapt

From Traditionalists to Baby Boomers and Gen X-ers to Millennials, each generation maintains some common characteristics, values, and behaviours. In order to effectively reach and serve these different groups of individuals, refractive surgeons must segment and differentiate their marketing approaches according to their generational identities (Table 1) <