“I found trying to think on the spot of new ways to add value to my role very challenging”
After over 10 years of working with people in customer-facing roles, I’m convinced that most really want to do a good, if not great, job. Sometimes, all that’s missing is the sharpened tools, a supportive environment, or the right peer group. It’s heartening to see people accept the challenge to be better than they were yesterday…
The topics I learned most from where how to add value to my role by understanding different types of personalities and how to react to them in a positive way – how to think outside the box. How to get myself in a positive state of mind when feeling stressed and deal with problems in a calm and efficient way. I found trying to think on the spot of new ways to add value to my role very challenging. Most of the topics were covered in good detail but were so interesting that they could have been discussed for longer. I thought the course was well organised with regard to timing. The refreshments were great and the regular breaks gave time to wind down a little. I thought Rod Solar has an inspiring way of imparting information. He is knowledgeable, interesting, has a friendly manner, and a great approach to the subject.
Medical PA, The Yorkshire Eye Hospital, Leeds
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK