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Affordable video for Ophthalmologists
January is off to a great start with The Ophthalmologist Magazine publishing Rod Solar’s article on effective video production on a budget in its January issue.
At a glance, the article expands upon these points:
- Marketing has changed. Many consumers – and potential patients – would rather watch a video than read a website
- Pro-quality video production used to be expensive, but today, anyone with a good smartphone and some know-how can do a great job
- Creating amateur video and social media video streaming are two excellent ways of engaging and attracting potential clients into your practice
- Making and posting your own content may seem scary, but it’s worth your while to embrace it – it’s the future of marketing!
To read the article in full, visit the article on The Ophthalmologist. You can also download the PDF of the whole magazine.
Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
