The times they are a-changin’… more and more doctors are taking healthcare marketing seriously
We've noticed a real growth in interest in not only what we do, but also in healthcare marketing as a serious necessity in private medicine today.
The top 10 reasons why your telephone selling sucks
Most healthcare businesses simply do not commit enough time, attention or money to the last mile of healthcare marketing: converting enquiries into appointments
Telephone sales performance amongst European Clinics (data and presentation)
Using our 3-Act Telephone Sales Evaluation, we mystery called 30 clinics, recorded the calls, and summarised the results against what we teach our clients.
The golden telephone: Why telephone sales still matters in healthcare marketing
Telephone sales is still a very important aspect of your overall healthcare marketing strategy, but leading private clinics are still getting it wrong. More...
Professional services keywords amongst the 20 most expensive keywords in Google Adwords [infographic]
Professional services keywords: Infographic showing top 20 keyword categories in Google Adwords including many professional service keywords...
DHI increases online conversion rate by 125% after a 7-day A/B test (Case Study)
Using website conversion testing, the new homepage converted 126% more visitors increasing the conversion rate from 1.53% to 3.45%. Learn how we did it...
Using Google Analytics to monitor website and internet marketing performance [video]
A short introduction to the interface and highlights most tools that business owners might need to use without getting overly technical.
Rod Solar practice builder advice featured in Eurotimes July/August 2011
Rod Solar's advice on practice building featured in Eurotimes July/August 2011: Is there a Market for my Services? A little ...
Rod Solar Telephone Training Presentation praised (Eurotimes June 2011)
Rod Solar Telephone Training Presentation praised (Eurotimes June 2011): Hire a Practice Manager. Finance, marketing, and human resources require expertise, ...
Using WordPress as a Content Management System [videos]
WordPress as a web content management system - advantages of WordPress web design and a preview of how to manage content using WordPress
