“I found the whole day a great learning experience”

We call our prescribed flavour of customer care “extreme customer care“. We want companies to create extreme experiences that customers will find positively unexpected, memorable and remarkable. It isn’t easy to do and in my course on Delivering Customer Service Excellence, some find this way of thinking at first difficult.

I found the whole day a great learning experience. But, I found thinking of how we can be “extreme” to be challenging.  All the topics were good and relevant and well placed to the target audience. Rod Solar was excellent, engaging, kept it interesting and amusing, but got the point across.

Hospital Manager, Yorkshire Eye Hospital, Leeds

To quote Arthur Schopenhauer: “Every truth passes through three stages before it is recognised: In the first it is ridiculed, in the second it is opposed, in the third it is regarded as self-evident”.

That’s the kind of thinking that has revolutionised the kind of customer service experience that we today take for granted. Did you know that when cars were first mass produced you could choose any colour you wanted as long as it was black? True story. Now we have every colour of the Newtonian colour-wheel in various permutations of gloss and mutedness.

Are you being extreme? Or are you offering what will one day be perceived as utterly predicable, boring and unremarkable?

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK