“I found the whole day a great learning experience”
We call our prescribed flavour of customer care “extreme customer care“. We want companies to create extreme experiences that customers will find positively unexpected, memorable and remarkable. It isn’t easy to do and in my course on Delivering Customer Service Excellence, some find this way of thinking at first difficult.
I found the whole day a great learning experience. But, I found thinking of how we can be “extreme” to be challenging. All the topics were good and relevant and well placed to the target audience. Rod Solar was excellent, engaging, kept it interesting and amusing, but got the point across.
Hospital Manager, Yorkshire Eye Hospital, Leeds
To quote Arthur Schopenhauer: “Every truth passes through three stages before it is recognised: In the first it is ridiculed, in the second it is opposed, in the third it is regarded as self-evident”.
That’s the kind of thinking that has revolutionised the kind of customer service experience that we today take for granted. Did you know that when cars were first mass produced you could choose any colour you wanted as long as it was black? True story. Now we have every colour of the Newtonian colour-wheel in various permutations of gloss and mutedness.
Are you being extreme? Or are you offering what will one day be perceived as utterly predicable, boring and unremarkable?
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK