“I would have preferred that the course be longer”
“You’re writing the story of your customer service every single day”, I tell my course participants. To illustrate, I take them through an exercise where I ask them to identify the cover of their book (that’s what marketing promises) and then ask them to break their story down into more manageable chunks. The analogy is highly adaptable and really seems to to stick in people’s brains, as this private practice manager found:
I found that breaking down the jobs’ tasks into ‘chapters’ and ‘paragraphs’ was very useful. Unfortunately, we ran out of time to consolidate the job breakdown into ‘Standards’ but this was partly due to the disparate nature of the private clinic structure. We are going to cover this aspect in a follow-up session to be arranged.
I would have preferred that the course be longer, but to spend less time on the abstract motivational aspects. I would completely cut out the categorising patients bit (although I do know that some of my colleagues said they benefited a lot from this section). Nevertheless, I found the sessions energising, invigorating and highly useful. Rod Solar was friendly, approachable, slightly wide-eyed and enthusiastic.
Private Practice Manager, London
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Meet our Founders

Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK