Converting Leads
Creating a successful sales funnel costs money. Those leads are precious. Here we show you how to make the most of the money you spend by reducing the number of people that call your practice and walk away without becoming first appointments.
Who should pay for sales training: the employee or the employer?
Today I read a thought-provoking question on LinkedIn. What a novel concept, asking end users to contribute to their own career progression by paying for training. So how do we decide who should pay? One's response to this question might depend on so many things, most importantly whether you are the employer or the employee! Other influencers might include one's culture, personal sense of proactive responsibility, and of course, one's means.
Non-salespeople can increase suspect to prospect close ratios substantially
Question: The choice to train your people might seem difficult, especially if you want to introduce a new ethos to a team unfamiliar or even negatively disposed to selling. In this post, Laura Livesey addresses the primary issue you need to consider: Who will actually do the selling?
Prospects want more leadership from you when being sold to
Question: We talk a lot about how non-sales professionals might feel during sales interactions. How do you think that prospects and clients feel? What do you think they are looking for when they are trying to purchase something from a professional? What benefits might there be if the relationship gets off on the right foot? In this video, Rod answers these questions and more...
Sales training: Is it worth spending my valuable time on?
Today Rod Solar answers a question that we get asked all the time by non-sales professionals. "Is learning how to sell worth my valuable time?" If you've ever wondered if sales training is worth it, then watch this video.
How to avoid cheesy salesmanship and sell like a professional
Today Rod Solar answers a question that we get asked all the time by non-sales professionals. If you've ever stayed clear of selling for fear of looking or sounding cheesy, then watch this video. Question: What would you say to people that say sales is cheesy or isn’t suitable for professionals or a professional environment?
In 2015 let’s use our phones for… talking
We can text, email, Tweet, and Facebook. We can GChat or Skype, and "say congrats" to our network on LinkedIn. And we can do it all conveniently through our handheld mobile devices. As we welcome the new year into our lives, it's hard not to notice that we live in a hyperconnected world where communication can be constant, yet many of us are more isolated and anonymous than ever.
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK