“He was inspiring, highly focused, adaptable to what we needed and humorous”

One of the questions I ask during my Delivering Customer Service Excellence course is “What are the functions of your job?” Most people answer with the obvious responses like: answering the phone, taking payments, making appointments, filling out paperwork, etc… Then I ask, “What is the essence of your job?” This, it appears, is a considerably tougher question to answer. I suggest that the essence of anyone’s job is to communicate with others and further relationships. Unfortunately, most people are so tied up in the functions of their jobs, or as Stephen Covey more poetically calls it: “the thick of thin things”, that the functions win over the essence of our jobs.

To this end, I engage my participants to engage in exercises that reveal the essence of their jobs, so that they are reminded of why they were hired to work with people in the first place. At times, this can be a challenging experience, as this course participant found…

I learned the most when we were asked to dissect our job description/procedure systematically in order to discover were we could evolve. At this stage, I will be most able to apply how to effectively deal with the particular character types that I am likely to encounter.  Additionally, where we see ourselves reaching next.

Most challenging was breaking down our job description/procedure. We have to complete our full procedure breakdown… although this will always be continually evolving!

This is a course that adapts to your organisation’s needs.  The course is very inspiring, fun, intense (in a positive way) and most of all therapeutic. Rod Solar was inspiring, highly focused, adaptable to what we needed and humorous.

Practice Manager, London

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK