“I value the expertise that comes from LiveseySolar”
In late 2006, we were approached by the Leeds Teaching Hospitals (the UK’s largest NHS Trust) to help them plan, launch and market a private laser eye clinic out of St. James’s Hospital. That clinic is now known as St. James’s Laser Vision. After the clinic’s first year, Alan Walker, Acting Head, Ophthalmology CMT said:
“I value the expertise that comes from LiveseySolar specialising in a specific market and from the experience you have gained from working with a variety of organisations over an extended period. I always felt their advice was good and grounded in reality. They provide good value for money compared with other consultancies I have worked with. I never felt they were feeding me marketing bull***t but that they were giving me straight advice, from a hard-headed business perspective. I haven’t yet been asked to recommend them to others but I would be glad to do so.”
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Meet our Founders

Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK