” I felt that I learnt something from each topic covered”

It’s harder to think of outstandingly good customer service experiences than it is to think of outstandingly poor ones. It seems that our brains are wired to remember bad news more than good. You’d think that good ones, being more rare, would be easier to remember that poor ones, which are more common.

I felt that I learnt something from each topic covered. I found the topic of remembering good customer service experiences quite challenging as I found my mind went blank when asked to think of them. I thought Rod was very friendly, professional, and approachable and kept the group interested at all times.

Hospital Administration Assistant, Yorkshire Eye Hospital, Leeds

Could this be one of the reasons why over 90% of the news we consume everyday tends to be bad news, while good news stories are relegated to filler at the end of broadcasts and newspapers? Could we in fact be servants to an evolutionary adaptation that compels us to be more aware of bad news as a protective mechanism to avoid risk? Is it something that is unique to “pessimistic cultures” that see the glass half empty?

I hope I someday find the answer to this one. If you have any ideas, I’m happy to hear them.