“I found out how to give the WOW factor”
A beautiful by-product of treating your co-workers and suppliers like customers is that one can get so much more out of them than you otherwise would. It’s clear that being empathetic with your customers is an widely-accepted business imperative. But how many of us are truly empathetic with our colleagues, employees, suppliers, bosses and investors? So much can be gained by expanding your definition of a “customer”, I spend almost an hour on this topic in my Delivering Customer Service Excellence course. For some, it’s one of the most memorable segments…
I found the psychology of customers and which phase they are in and how to approach them most useful. I also found out how to give the WOW factor, not “I should hope so”. Also interesting was the section on how to treat colleagues as customers and how to get the most out of companies supplying goods and services to us. Rod Solar gave a very clear, entertaining presentation, pitched at the right level for who was present.
Staff Nurse, Yorkshire Eye Hospital, Leeds
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK