“Most interesting was looking at different personality types and how to deal with them”

Our customers come first! Quality is job no. 1! Going out of way to help our customers! Putting Patients First!

These are all real company slogans used by some big and comparable tiny companies stating their unique value propositions. Are they being serious?

Can you imagine the opposite situation: Our customers come last! Quality is job no. 23! We help our customers when it’s convenient to do so! Putting Patients Third! – it’s ludicrous! These platitudes are meaningless expressions of the vacuous language that is used to promise the world to customers. I say to these empty words: I should hope so! Try it.

What do you do that’s special for customers? When I ask my course participants this question, I get answers like: “We treat them with respect.” “We ensure their safety and confidentiality.” “We are fair with our pricing scheme.” Seriously, I should hope so.

If you can ever answer anything that you do with “I should hope so”, then it’s time to go back to the drawing board and find something that you can do that’s really special.

That’s what we try to do in our Delivering Customer Service Excellence course, as one staff nurse in Leeds remarked…

Most interesting was looking at different personality types and how to deal with them, and thinking about what we can do to improve our service, the “I should hope so” phrase really helps with this. I think all of the given information can be used throughout my working day to assist me in dealing with everyone I might encounter and all in a positive way. I found that trying to think of ways in which we can excel at the Eye Hospital was most challenging. Rod Solar was absolutely fabulous, kept my attention all day, was positive in his thinking and gave me lots to think about.

Staff Nurse, Yorkshire Eye Hospital, Leeds

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod co-founded LiveseySolar and acts as a Fractional CMO and Scalable Business Advisor for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK