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“I would recommend LiveseySolar to anyone”
Shortly after the launch of St. James’s Laser Vision, we asked Mr. James Ball, FRCOphth, Ophthalmic Surgeon, to provide us with some of his feedback after working with us for over a year. Here’s what he said:
“I would recommend LiveseySolar to anyone trying to develop a private medical practice – and I have done. Their help has been invaluable in developing our service – everything from naming and branding the clinic, writing the copy for the website and brochures, creating a marketing strategy, putting structures in place to begin our internal marketing and helping to generate word of mouth referrals.
For Andy (Morrell) and I, being put in touch with them was instrumental in persuading us to purchase the Zeiss excimer laser for St James’s Laser Vision. We carefully went through the specifications of all the excimer lasers on the market. We eventually decided that the Zeiss laser had the edge on the other lasers. However, we were very concerned that we would receive a box and then be given no help getting patients to treat with it.
Bausch and Lomb and AMO in particular have practice development programmes, which they provide on the purchase of one of their lasers. We were concerned that Zeiss had nothing to compete with this. Fortunately Tony Campion from Zeiss put us in touch with them in order to fulfill that need.”
After working with James to launch this successful clinic, he asked us to develop his website for his private practice.
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK