LiveseySolar Marketing Workshop announced in Eurotimes April 2011:

New Challenges. Transformation requires a leader, and a leader requires a vision

In April 2011 Eurotimes announce the LiveseySolar Marketing workshop for medical practices in September 2011, moderated by Rod Solar. The full article by Colin Kerr is below:

This year’s ESCRS Practice Development Programme will run over three full days at the XXIX ESCRS Congress in Vienna, Austria to allow more time for debate and discussion of the key issues facing ophthalmologists in their practices.

On Saturday September 17, Rod Solar of LiveseySolar Practice Builders will moderate a workshop on Marketing your Practice.

This will be an interactive workshop where Mr Solar will advise delegates on addressing key marketing functions in their individual practices.

There will also be breakout sessions where workshop participants can discuss some of the challenges they face in establishing a marketing strategy, tailored to their individual practices.

On Sunday September 18, Paul McGinn, barrister at law and EuroTimes editor; Tom Harbin MD, author of What Every Doctor Should Know but Was Never Taught in Medical School; and Kris Morrill, director KAM Communications will moderate the second workshop on Managing Your Practice.

Again, this will be an interactive workshop where the moderators will advise delegates on addressing key management functions in their individual practices.

There will also be breakout sessions to allow participants to discuss and attempt to resolve some of the challenges they face in establishing a management plan, tailored to their individual practices. “Often physicians have no idea what their economic potential is or how to finance a practice that will meet their potential,” says Dr Harbin.

During the workshop, Dr Harbin will also stress the need for doctors to put in the effort to develop the skills they need to achieve their practice goals. “Doctors sometimes think they should be catered to more than people are willing to do,” he says. “But that is life. You have to do some things for yourself and you can’t escape that.”

Registration for both workshops is free but each day’s workshop is limited to 65 participants. The programme concludes on Monday September 19 when the third masterclass for ophthalmologists will be delivered by Prof Keith Willey, London Business School.

At previous congresses, the masterclass has been held on a Friday but this year it will be held on a Monday to allow those attending the meeting with busy schedules a better chance of taking part.

The topic of this year’s masterclass is “Developing High Performance Practices”. Prof Willey will share the profiles of participants following a pre-course survey and make comparisons to businesses in other sectors. “Transformation requires a leader, and a leader requires a vision to guide the plan and enroll colleagues,” Prof Willey says.

We also hope to present for the first time a special Case Study focusing on a European ophthalmological practice. Further details will be available presently. This course is limited to 50 participants and the course fee is €200.

For more details on the Practice Development Programme, visit: www.escrs.org