LiveseySolar Marketing Workshop announced in Eurotimes April 2011:

New Challenges. Transformation requires a leader, and a leader requires a vision

In April 2011 Eurotimes announce the LiveseySolar Marketing workshop for medical practices in September 2011, moderated by Rod Solar. The full article by Colin Kerr is below:

This year’s ESCRS Practice Development Programme will run over three full days at the XXIX ESCRS Congress in Vienna, Austria to allow more time for debate and discussion of the key issues facing ophthalmologists in their practices.

On Saturday September 17, Rod Solar of LiveseySolar Practice Builders will moderate a workshop on Marketing your Practice.


This will be an interactive workshop where Mr Solar will advise delegates on addressing key marketing functions in their individual practices.

There will also be breakout sessions where workshop participants can discuss some of the challenges they face in establishing a marketing strategy, tailored to their individual practices.

On Sunday September 18, Paul McGinn, barrister at law and EuroTimes editor; Tom Harbin MD, author of What Every Doctor Should Know but Was Never Taught in Medical School; and Kris Morrill, director KAM Communications will moderate the second workshop on Managing Your Practice.

Again, this will be an interactive workshop where the moderators will advise delegates on addressing key management functions in their individual practices.

There will also be breakout sessions to allow participants to discuss and attempt to resolve some of the challenges they face in establishing a management plan, tailored to their individual practices. “Often physicians have no idea what their economic potential is or how to finance a practice that will meet their potential,” says Dr Harbin.

During the workshop, Dr Harbin will also stress the need for doctors to put in the effort to develop the skills they need to achieve their practice goals. “Doctors sometimes think they should be catered to more than people are willing to do,” he says. “But that is life. You have to do some things for yourself and you can’t escape that.”

Registration for both workshops is free but each day’s workshop is limited to 65 participants. The programme concludes on Monday September 19 when the third masterclass for ophthalmologists will be delivered by Prof Keith Willey, London Business School.

At previous congresses, the masterclass has been held on a Friday but this year it will be held on a Monday to allow those attending the meeting with busy schedules a better chance of taking part.

The topic of this year’s masterclass is “Developing High Performance Practices”. Prof Willey will share the profiles of participants following a pre-course survey and make comparisons to businesses in other sectors. “Transformation requires a leader, and a leader requires a vision to guide the plan and enroll colleagues,” Prof Willey says.

We also hope to present for the first time a special Case Study focusing on a European ophthalmological practice. Further details will be available presently. This course is limited to 50 participants and the course fee is €200.

For more details on the Practice Development Programme, visit:

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK