Website redesign: London Vision Clinic launches new website and sees a 21.75% reduction in bounce rate and 22.91% increase in organic search visits

We launched the London Vision Clinic Website v4 on March 22, 2011 after a 3-month website redesign project. Comparing the Pre-launch against the Post-launch month-to-month period, version 4 outperformed version 3 in almost every metric available. We observed this pattern in home page analytics and in site-wide analytics.

Before and After: The Home Page Only

The homepage continues to see the majority of all Pageviews on the website. However, this page has significantly decreased in relative importance (v3 = 25.91%;