Meet Rod Solar at ESCRS: Frankfurt, Germany 03.11.13

Rod Solar of LiveseySolar Practice Builders will be running a half-day session at Practice Management Weekend 2013, held in Frankfurt and organised by the European Society of Cataract & Refractive Surgeons (ESCRS)

The event is scheduled to run between the 1st and 3rd of November, 2013 and includes sessions led by a number of industry experts covering topics including making good clinical decisions, measuring performance and work life balance

The session led by Rod Solar is titled “Sell More and Sell Better – How Medical Marketing Can Help Build a Thriving Clinic” and runs from 9am until 2pm on Sunday, 3rd November, 2013.

LiveseySolar has over a decade of experience in marketing for private ophthalmology clinics and in this time has identified the most effective techniques for maximizing return on investment.

In this presentation, the top three marketing tactics for private ophthalmology clinics will be discussed in detail:

1. Generate more appointments from calls by investing in telephone sales training. Telephone training can have a return of 26 to 1 within 3 months.

2. Generate more surgical bookings from appointments through personal sales training. Personal sales training has an average return on investment of 20 to 1 within 3 months and can be funded by the increased revenue from improvement in telephone sales.

3. Generate more calls from website visitors by investing in internet marketing. This may include website redesign and search engine marketing and could result in a return of 9 to 1 over a one-year time period.

We have developed a marketing model based around these three tactics, which will provide the greatest return for the least amount of effort and allow you to build a thriving eye clinic within one year.

To register for the session and have the opportunity to meet with Rod Solar and discuss marketing strategies in person, please visit the Practice Management Weekend 2013 website, which also includes details of the other training sessions led by industry experts from all over Europe.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK