Meet Rod Solar at ESCRS: Frankfurt, Germany 03.11.13
Rod Solar of LiveseySolar Practice Builders will be running a half-day session at Practice Management Weekend 2013, held in Frankfurt and organised by the European Society of Cataract & Refractive Surgeons (ESCRS)
The event is scheduled to run between the 1st and 3rd of November, 2013 and includes sessions led by a number of industry experts covering topics including making good clinical decisions, measuring performance and work life balance
The session led by Rod Solar is titled “Sell More and Sell Better – How Medical Marketing Can Help Build a Thriving Clinic” and runs from 9am until 2pm on Sunday, 3rd November, 2013.
LiveseySolar has over a decade of experience in marketing for private ophthalmology clinics and in this time has identified the most effective techniques for maximizing return on investment.
In this presentation, the top three marketing tactics for private ophthalmology clinics will be discussed in detail:
1. Generate more appointments from calls by investing in telephone sales training. Telephone training can have a return of 26 to 1 within 3 months.
2. Generate more surgical bookings from appointments through personal sales training. Personal sales training has an average return on investment of 20 to 1 within 3 months and can be funded by the increased revenue from improvement in telephone sales.
3. Generate more calls from website visitors by investing in internet marketing. This may include website redesign and search engine marketing and could result in a return of 9 to 1 over a one-year time period.
We have developed a marketing model based around these three tactics, which will provide the greatest return for the least amount of effort and allow you to build a thriving eye clinic within one year.
To register for the session and have the opportunity to meet with Rod Solar and discuss marketing strategies in person, please visit the Practice Management Weekend 2013 website, which also includes details of the other training sessions led by industry experts from all over Europe.