“I learned that my own well-being affects how I am able to perform my job”
I believe that there is an inexorable overlap between one’s private life and one’s public life. Your personal well-being affects your attitude, your attitude affects your state, and your state affects your performance. It’s what I call the WASP chain, and it can be either a viscious or a virtuous cycle.
The WASP chain can be an enlightening model for some, especially when it provokes a realisation that one must work on one’s well-being (physically, emotionally, mentally and/or spiritually) before hoping to perform in the public arena. Private victories precede public victories...
I really enjoyed the personalities thing, about egos, analyticals and amiable people. Mostly though, I learned that my own well-being affects how I am able to perform my job. I must get myself sorted out! From the training I am already trying to apply the personality phases in a way to people on the phone; or at least can now imagine that this isn’t how people behave all the time etc. I found Rod Solar to be very knowledgeable in his field and had a keen eye for problems among groups (well, our group at least). Also, a very very good communicator.
Medical PA, Harley Street ENT Clinic, London
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK