We are very excited to report that we have just recently received feedback and ratings about the full-day course we delivered at ESCRS 2014 called "Delivering World Class Consultations". ESCRS for those of you who haven't attended is the European Society for Cataract and Refractive Surgeons and it's an annual conference of about 10,000 eye surgeons that takes place in a different European city each year.
ESCRS 2014: Cost-effective Ways To Attract New Patients [slideshare id=39230832&doc=escrs2014-cost-effectivemethodsofattractingnewpatients-140918033041-phpapp01] As part of a panel discussion with Mike Malley of the Centre for Refractive Marketing, based of Houston, Texas, the organisers of the Practice Development Days asked me to present on cost-effective ways to [...]
LiveseySolar presents a full-day masterclass at ESCRS 2014 at the Excel London We delivered a full-day Masterclass called "Delivering World-Class Medical Consultations" for Surgeons, Healthcare Professionals and Hospital/Clinic Administrators at the European Society of Cataract and Refractive Surgery. This year's meeting was held in London on [...]
Healthcare Consultation - Objections: measure twice, cut once I believe that that best way to overcome an objection is to listen deeply to what is behind the objection before you answer it. In the heat of the moment, this is easier said than done. But, [...]
Healthcare Consultation - The weakest link in the private health sales chain Ok, it's my turn to play Anne Robinson for a moment... Imagine for a moment that your private health practice is a chain that the patient needs to pull to get their hands [...]
Healthcare Consultation Skills: Establishing your credibility and authority During the practitioner's component of the consultation, the clinician will conduct an examination, overcome objections, perform a credibility statement, and trial close the patient. In this way, the practitioner can perform all the necessary sales functions in [...]
Healthcare Consultation Skills: Handing over patients to specialists for the examination Now that we have examined the goals, components and examples of a good confirmation statement, let’s briefly discuss how these confirmation skills can be effectively used throughout the rest of the sales process. Most [...]
This post shares an example of a powerful confirmation statement that can be used after getting your prospects needs, that links the prospect's life priorities to the product that you're offering.
Advertisers do this all the time, for example: have you ever found yourself driving down the road, perfectly content, until the moment you see the picture of a double-cheeseburger and chips on a billboard you just passed. All of a sudden, you realise that you haven't had anything to eat for hours, and start feeling the hunger in your stomach. Like Pavlov's dog, you may even notice that you begin to salivate a little, because you've been conditioned to respond to visual stimuli that foreshadows a savoury meal. Here's how to do the same thing during your healthcare consultations...
Sometimes you can do everything right, but still find yourself in front of a customer that either blocks you, or resists your attempts at understanding their needs. When this happens, you can either think on your feet, or have a plan of options that you can use when you're dealing with a tough customer. In this post, we share our four methods to deal with the tough customer in the sales presentation.