“He was approachable, helpful & constructive”
Some businesses choose to limit the skills known by different members of their teams. Others consider cross-training their teams to be a smart business move. I, obviously, agree with the latter perspective. Cross-training not only achieves the clear benefits of having more bodies to handle disparate business tasks but also helps every member of the team understand and appreciate the challenges of their colleagues.
One clinic that takes cross-training seriously is the London Vision Clinic. As I’ve mentioned before in this blog, they do not only train their dedicated phone team to handle incoming calls professionally but also want their clinical staff to treat their incoming calls in precisely the same way. It’s all aimed at ensuring the customer has a consistent, high-quality experience.
Here is what one nurse had to say about her experiences at my recent Increase Telephone Conversion Rates 2-day course:
I found dealing with objections to be the most useful topic. I will most be able to apply the opening context, structuring & taking control of inbound calls. It will be challenging getting used to linear structuring of call… so not to appear to be interrogating to customer.
I was extremely happy with my facilitator, Rod Solar. He was approachable, helpful & constructive. He helped to push me so that I could overcome points & areas where I struggled but also gave me confidence in doing so. I was able to gain knowledge & skills from this course that I will use to implement my practice at work.
Nurse, London Vision Clinic
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK