Since 2021, LiveseySolar has offered a Practice Marketing Assessment designed to help eye care professionals identify the barriers preventing them from growing their practices.

With over 500 submissions from professionals in the refractive surgery field, we’ve gathered valuable insights into the most often overlooked strategies and how mastering them can set you apart.

In this blog post, we’ll reveal the crucial strategies that most eye practices are not utilising but could greatly benefit from.

Discover how to turn your website visitors into loyal patients by addressing these often-overlooked opportunities.

1. Creating content that answers common patient questions

Patients have many questions about eye surgery before undergoing it, from “What is the success rate of LASIK?” to “What happens if I sneeze during surgery?” Yet, few practices take the time to create content that directly addresses these concerns.

Our scorecard data reveals that just 1 out of 10 respondents have a strategic social media plan, with a consistent content calendar and regular, engaging posts to grow their target audience.

A well-planned social media strategy ensures your content is consistently engaging and relevant, addressing patient concerns effectively.

This informs and encourages patients to book appointments and establishes your practice as a trusted resource for those considering eye surgery.

Referring to our previous content on “Why 97% of prospects won’t book an initial consultation”, only 3% of the market is ready to buy.

They are your potential patients who are actively searching and will educate themselves, engage with your free content, and likely book a consultation.

2. Have clear Calls to Action (CTAs) on your website

Clear CTAs can drive patient interactions and conversions.

Whether booking an appointment or signing up for a newsletter, a well-placed and well-worded CTA can significantly impact your conversion rate.

Patients are more likely to act when guided clearly on what to do next.

Shockingly, only 1 out of 10 respondents use proven best practices to encourage visitors to take small steps toward becoming leads.

A website without effective CTAs is like a map without directions—it may look nice, but it’s not very useful.

3. Offering a Lead Magnet or Self-Test

A lead-magnet is the most effective way to generate leads that can be turned into patients. Examples include a free pricing guide, everything you need to know about a treatment or even an online self-test to determine if someone is suitable for laser eye surgery.

Our Practice Marketing Assessment is an example of one of our lead magnets.

Surprisingly, only 1 out of 10 respondents understand that most website visitors don’t book immediately, so they boost leads by offering a “lead-magnet.”

By offering a lead magnet, you can capture visitor contact details and keep them engaged, providing valuable information and encouraging them to return and book an appointment.
This approach attracts potential patients and sets your practice apart from others who may not leverage this tactic.

Recap

To truly excel in engaging website visitors and converting them into leads, it’s essential to focus on these critical strategies:

• Creating content that answers common patient questions,
• implementing clear Calls to Action (CTAs), and
• offering valuable lead magnets or self-tests.

These tactics can significantly enhance how your practice attracts, informs, and nurtures potential patients.

While these areas are crucial for the early stages of the customer value journey, evaluating other aspects, such as closing the first appointment and delivering exceptional patient experiences, is essential.

Suppose you believe you’re doing well in generating leads but want to ensure you’re also excelling in other areas of patient engagement. In that case, we invite you to take our Practice Marketing Assessment.

This comprehensive quiz will provide personalized advice to help you refine your entire customer value journey. Or, if you want to have a quick chat, book a free 15-minute compatibility call with Laura today!