“He is a first class presenter, knowledgeable and possesses the ability to hold everyone’s interest”
In our Delivering Customer Service Excellence course, we start the day off with an introduction to the 3 personality phases of our most challenging customers: the Egos, the Amiables, and the Analyticals (which I have adapted from the work of Orvel Ray Wilson, William K Gallagher, Jay Conrad Levinson in their terrific book Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales).
Not only is this information a useful way of separating the people from the problem, it also illustrates how we all share characteristics of these phases, and from time to time may operate within these phases in order to cope with a lost of control, trust, or certainty.
Interestingly, as has become no doubt clear to ongoing subscribers of my little blog posts, this section is one of the most memorable and impacting of the course.
‘Getting Inside Your Patients’ Heads – I found this extremely helpful. I learned from every topic covered but felt I would most be able to apply the ‘Art of Giving Great Service.’ I would like to do that topic again. I personally thought Rod was an excellent trainer, a true professional, who managed to keep our attention at all times. No-one clock-watched throughout the entire day! It was most enjoyable and informative. He is a first class presenter, knowledgeable and possesses the ability to hold everyone’s interest. I thought he was an excellent example of someone who had truly found his or her niche in life! Which, I think, says it all.
Med PA, Yorkshire Eye Hospital, Leeds
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK